who we are
tmrc is an innovative consumer insights-based branding & communication consultancy. operating in china, india and southeast asia, we specialize in gaining deep and valid consumer insights and translating them into tangible brand stories / positioning, into creative communication, and npd / innovation blueprints.
established in shanghai in 1997, we have a strong multi-cultural team across our offices in shanghai and new ｄｅｌ hi. we come with creative and keen minds, and the professional skills required for gaining deep psychological insights, at both conscious and subconscious levels.

how innovative we are
we use the zaltman metaphor elicitation technique (zmet), a patented insights development tool to dig deeply into consumers’ thoughts and feelings. we gain a comprehensive understanding of consumer experiences, perceptions and motivation. with our team's acute marketing and communication savvy we translate powerful insights into brand positioning, communication and innovation - creating tangible results for our clients.
our clients work with us because we are different, and because we make a difference. our backgrounds and experiences are different, our approach of connecting the dots is different - so that we most effectively contribute to how our clients and their brands ｃｒｅａｔｅ consumer experiences that motivate and which impact consumer behavior. we have changed the way our clients build, experience and manage their brands and strategies, and with more tangible results.

where we are specialized in
zmet
innovative qualitative research
insight transfer: brand idea/ brand strategy/ concept development
insight transfer: communication & creative development
insight transfer: npd / innovation
eye-tracking (in-store, online, pack), iat

who are working with us
l'oreal,pepsi,unilever,hsbc,gm,google,philips,microsoft,tenceni,kimberly-clark,dooge,maybach