广告/传媒/文化 职责描述:Objectives目标：中国对巴斯夫具有重要的业务和战略重要性。我们的全球数字服务部门致力于通过专门的中国特定营销团队来支持中国的商业活动，以支持全渠道营销战略和实施的制定，产生新的潜在客户，培育现有机会并将机会转化为销售。该团队既作为内部机构支持业务部门实现其营销目标，又通过促进培训和知识共享，作为组织中数字营销升级的推动者。该特定角色将专注于制定内容战略，并根据需要提供动手内容创建，并得到业务部门的投入China is of high business and strategic importance to BASF. Our global digital service unit commits to support Chinese business activities with a dedicated China-specific marketing engagement team to support development of omnichannel marketing strategies and implementation, to generate new leads, nurture existing opportunities and turn opportunities to sales. This team works both as an internal agency to support business units to achieve their marketing goals, and as enablers of digital marketing upscaling in the organization through promoting trainings and knowledge sharing. The particular role will focus on building content strategy and ｄｅｌiver hands-on content creation as needed, with the input from the business unitsMain Task主要任务：- 页面 SEO：进行关键字研究，找到要包含在 Web 内容中的高容量、低竞争关键字- 技术SEO：优化网站的基础设施，通过HTML，CSS和Javaｓｃｒｉｐｔ实现完美的可见性和页面排名，故障排除和修复网站问题（网站速度，元标签，XML站点地图，错误网站，URL结构，机器人.txt，HTTPS等）- 推广和建立指向关键页面的链接- 及时了解新兴的SEO趋势和算法变化以进行排名- SEM：百度和其他相关搜索引擎上的付费搜索广告- 与数字内容顾问和数字营销顾问合作，在各种在线内容和活动广告中嵌入有效的关键字－On Page SEO: Conduct keyword research and find high-volume, low-competition keywords to be included on web content－Technical SEO: optimize the infrastructure of the website to achieve perfect visibility and page ranking via HTML, CSS and Javaｓｃｒｉｐｔ, trouble shoot and fix website issues (site speed, meta tags, XML sitemaps, error sites, URL structure, robots.txt, HTTPS etc)－Promote and build links to key pages－Stay up to date with emerging SEO trends and algorithm changes for ranking－SEM: paid search ads on Baidu and other relevant search engines－Work with Digital Content Consultant and Digital Marketing Consultant to embed effective keywords in various online contents and campaign ads
任职要求
:- 具有至少5年类似角色经验的相关研究- 深入了解中国SEO和SEM的分析工具，对数据敏感，有创造力，关注当前热点，并具有良好的沟通技巧和动力- 优秀的团队合作和沟通能力，能够协调内部和外部资源以促进计划的实施，并能够自信和独立地进行沟通- 有B2B行业经验者优先－Relevant studies with at least 5 years of experience in a similar role－In-depth knowledge of analytical tools for SEO and SEM in China Sensitive to data, creative minds, pay attention to current hot spots, and have good communication skills and motivation－Excellent teamwork and communication skills, able to coordinate internal and external resources to promote the implementation of the plan, and able to communicate confidently and independently.－B2B industry experience is preferred.BASF Asia-Pacific Service Center is based in Malaysia, we may reach you via Malaysia phone number.请时刻警惕任何可能的招聘欺诈行为！请注意，巴斯夫绝不会在任何情况下向候选人以任何形式收取任何费用。

联系人：Tan

上班地址：-江苏-南京-南京-秦淮区-江苏省南京市秦淮区汉中路89号