职位描述 Position Description:
?各流量平台的媒介策略整合 Media strategy integration of various traffic platforms
?媒介传播环境分析 Analysis of the media communication environment
?广告资源采买执行 Procurement execution of advertising inventory
?效果类媒体运营管理 Effects media operation management
主要职责 Major Responsibility:
? 以有效流量获取为目标的年度及阶段性、专项媒介策略整合制定
Planning annual and phased media strategy with the aim of effective traffic acquisition
? 传播研究:竞品分析、媒介环境分析与新媒体研究
Communication Research: Competitors analysis, Media Environment, New Media Research,
? 广告素材审核及上线,第三方监测平台、销售线索平台对接
Review and launch of advertising materials, docking of third-party monitoring platforms and sales lead platforms
? 流量平台媒介传播效果的监测/管理/以及效果评估
Monitoring/management of vector communication effects/and evaluation of their effectiveness
? 效果类媒体执行效果实时监测
Effects Media Operation management.
? 媒介采买执行(包括需求梳理、媒体沟通、排期制定及检核、项目执行落地)
Media Procurement executive, includes Demand Sorting, Media Communication, Scheduling,
execution.
专业要求:不限
该职位发布已超过90天,可能已过期!