岗位职责:

Be responsible for the management of major marketing/branding initiatives, online/offline campaigns with a strong focus on digital. Solution seeking & excellence driven with strategic thinking & creative approaches to continuously build differentiation and breakthrough in a highly competitive environment. Work with branch marketing functions on annual marketing promotion plan and ｅｘｅｃution. Support distribution channels in marketing strategy, creative ideation, campaign promotion, marketing activations etc. Implement brand guiｄｅｌines and provide supervision to functions/branches. Plan & ｅｘｅｃute marketing initiatives with measurable results to support business growth and drive impact.

？ Gate keeping MetLife brand guiｄｅｌines, global brand/marketing platform adaptation and activation in China.
？ Plan and ｅｘｅｃute branding/marketing campaigns on both national & city level.
？ Provide guidance and support to branch marketing team on marketing plan & ｅｘｅｃution.
？ Lead joint marketing projects with distribution channels and drive business impact.
？ Plan and conduct digital/social media marketing activations with smooth user interaction & effectiveness.
？ Manage external partners (media agency, creative agency, production house, etc.) and internal processes (procurement, finance, etc.).
？ Manage marketing & business promotion related materials review & approval process to meet regulatory & compliance requests.
？ Other projects assigned by function leader.

？University bachelor’s degree or above
？5+ years of experience in integrated marketing & digital marketing, including 2+ years in management position.
？Rich experience in large scale project planning & ｅｘｅｃution, covering online & offline aspects. Show strong competence in strategic thinking & creativity.
？Rich experience in integrated marketing campaign management and ｅｘｅｃution, with a strong focus on digital & social media promotion. Be able to manage the whole process and ｅｘｅｃution details.
？Previous job experience in life insurance/financial services branding & marketing is preferred. If not, advertising/FMCG personal care/healthcare experience is a must.
？Experience in creating/maintaining/implementing administrative procedure, guiｄｅｌine and policy.


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