意略明创立于2007年，已从一家以洞察为驱动的战略咨询公司，发展成为以数据赋能为核心，提供营销咨询和解决方案的国际化集团。 意略明的优势在于对数据的独到见解。我们坚信，不同维度的数据，经过适当分析，能够为企业提供启示及洞察，并据此制定具备市场竞争力的商业战略，保障高效的落地执行。从成长蓝图的规划到超级品牌的定位，从产品和商业模式的创新到通过数据赋能来提升营销的投资回报率，从匠心独具的创意营销到基于算法的媒体投放，意略明独特的营销理念和营销方案为众多国内外客户带来巨大的商业价值及影响。随着业务范围的不断延伸，如今意略明已经成功构建了一系列针对不同行业客户、解决不同商业问题的专业团队，致力于帮助客户实现持续不断的创新、增长和商业成功。founded in 2007 as an insight-driven marketing consulting firm, illuminera has evolved into a premier data-empowered marketing consulting and solutions group with global presence. illuminera’s unique strength lies in the deep belief that data of all dimensions, if analyzed properly, can lead to revealing insight which in turn illuminates powerful business strategies and ensure highly effective ＥＸＥＣutions. from developing growth roadmaps to positioning mega brands, from innovating new products and business moＤＥＬ s to elevating marketing roi with data empowerment, from telling powerful creative stories to using algorithms to guide media placement, time and again our unique philosophies and methodologies ＤＥＬ iver substantial business impact.today illuminera has expanded into a collection of boutiques each with unique strengths and specializations but all relentlessly striving to help clients to innovate, grow and win. combined together, our boutiques provide integrated end-to-end marketing solutions and lead the data-empowered marketing revolution.