工作职责:

1.Brand communication

ｅｘｅｃute brand communication & PR strategy and calendar based on global concept and timeline with the supervision by communciation function leader

Responsible for brand image exposure quality in China includes but not limit to visuals, content etc

Work with Marketing Head & communciation function leader to implement effective brand idea and stories to drive traffic during Campaigns / Events while strategically sustaining brand image, social buzz around Brand / Products

Lead internal/external communication project such as yearly comm. Idea, VI application, e-newsletter etc with comm. With Global

2.PR / e-PR management & ｅｘｅｃution

Plan ｅｘｅｃution and implement PR calendar base on PR strategies and plans through an integrated calendar for Brand / Products and Retail.

Develop and maintain strong media/KOL/celebrity relations to ｃｒｅａｔｅs opportunities for positive free coverage & build-in for more brand/product exposure

Work with communciation function leader to implement effective PR angles / stories to ultimately allow brand to effectively and efficiently communicate our core concept messages, product information as well as brand event news drive traffic during Campaigns / Events while strategically sustaining PR buzz around Brand / Products

Responsible for content of all social/advertorial/editorial content and exposure on media/influencers

Work with digital/retail MKT team to ensure brand image and brand story ｄｅｌivery during brand campaign, social campaign, offline campaign etc

Monitor PR and related agencies work and perform quality check to meet company standard

Manage all samples for media shooting and events, both external and internal use

3.Brand Events

Lead all related brand events such as press conferences, media events, interviews, VVIP member advocator event that maximize brand and product exposure

Manage and monitor PR/event agency ｅｘｅｃution and timeline to maximize their quality service provision in a systematic approach

4.Financial

Help and assist communciation function leader to control allocated budget as set according to the Marketing Plan

Plan & Monitor budget expenses base on approved budget respecting company’s financial guiｄｅｌines

Negotiate and develops quotations with vendors base on approved plan and budget by setting clear objectives and expectations with the utmost integrity

Prepare all financial documentation as set by finance dept for payment request and audit process and helps Marketing Director monitoring and tracking overall budget in an orderly / systematic approach with utmost integrity

任职资格:

1.Excellent command of both spoken and written English, Chinese and Mandarin is a must 2.Good Microsoft word/ excel/power point skills

3.Over 3 years of experience in related industry

4.Bachelor‘s degree or above