Responsibilities:

* Develop and ｅｘｅｃute comprehensive digital marketing strategies that align
with our brand’s objectives and target audience, with a primary focus on
Baidu/Toutiao as well as other Social Media Platforms
* Manage and maintain our presence on Baidu/Toutiao and other relevant
platforms, ensuring brand consistency and engaging content ｄｅｌivery.
* ｃｒｅａｔｅ and curate high-quality, visually appealing content for online
marketing platforms, including videos, images, and written posts, to captivate
and engage our target audience.
* Collaborate with internal teams, including Product Management and Sales, to
develop and ｅｘｅｃute innovative campaigns that drive brand awareness, increase
customer engagement, and achieve sales goals.
* Analyze and report on the performance of digital marketing campaigns,
providing insights and recommendations for optimization and improvement.
* Stay up to date with the latest trends, best practices, and emerging
platforms in digital marketing, and implement them effectively to maintain a
competitive edge.
* Manage the digital marketing budget, ensuring efficient allocation of
resources and effective ROI.
* Vertical Analysis of Industrial Printers based on the data sources provided
by vendors.


Requirements:

* Bachelor’s degree in Marketing, Communications, or a related field.
* Solid experience in digital marketing, particularly in social media and
content marketing.
* Proven ability to ｃｒｅａｔｅ engaging and visually appealing content for
digital platforms.
* Strong analytical skills and experience with online marketing platforms
analytics tools to track, measure, and optimize campaign performance.
* Demonstrated experience in developing and ｅｘｅｃuting successful digital
marketing strategies, including campaign planning, ｅｘｅｃution, and evaluation.
* Creative mindset with a keen eye for detail, aesthetics, and the ability to
think outside the box.
* Strong interpersonal and communication skills with the ability to
collaborate effectively with cross-functional teams and external partners.
* Fluent written and spoken English is a plus.

上班地址：-上海-长宁区