dysonisaglobaltechnologycompanywithauniquephilosophy,ledbyjamesdyson.ittransformseverycategoryitenterswithradicalandiconicre-inventionsthatwork,performandlookverydifferent.
 
drivenbyfrustration,jamesinventedthefirstbaglessvacuumcleaner,butbeingfirstwasn’teasy.hiscompetitorsweregiantsanddidn’tlethimpastwithoutafight.ittook5,127prototypesand15yearsofperseverancebeforejamesfinallylaunchedthedysondc01.within18monthsitbecamethebest-sellingcleanerintheuk.

today,dysonmarriesinnovativetechnology,researchedinitsownhightechnologyandsecretlaboratories,withleading-edgedesigntoproduceproductsthatworkbetter.theprocessfrominitialideatofinisheddysonmachineencompassesmultiplerddlocationsintheukandsoutheastasia.thousandsofengineersinsteadofoneman.acresofengineeringlaboratoriesinsteadofabackyardcoachhouse.andataspeedincomparabletodyson’sorigin.

dysonfileshundredsofpatentsperyear,investsmillionsinresearchatleadinguniversitiesaroundtheworld,andhasapipelineoftechnologystretching25yearsintothefuture.butitremainsfamilyowned,plottingitsownpath,notbowingtoshareholdersorreportingtothestockexchange.allthismeansmoreinvestmentinrisky,exciting,variedandsurprisingproductsforthefuture.

themissionremainsthesame;tosolveproblemsthatothersignorewithexcitingnewideasthatturnconventiononitshead.toleadtheway,transformingeverycategoryenteredwithradicalandiconicre-inventionsofeverydaydevices,settingthebenchmarkforotherstofollow.


dysontoday

dysonproductssellin71countries,anditemploysalmost6,000peopleglobally,onethirdofwhomareengineersandscientists.1,100peoplearebasedatthehqandresearchanddevelopmentcentrelocatedinmalmesbury,wiltshire,uk.anotherthousandbringdyson’smachinesintoexistence,workingonproductionandoperationsbasedinmalaysia.

thefaceofdysonischangingrapidly.threeyearsago80%ofdyson’sbusinesswasfull-sizedvacuumcleaners.today,itsdigitalmotorpoweredcordlessvacuums,robots,airbladehanddryers,blaＤＥＬ essfans,humidifiers,purifiersandheatersarepoweringitsgrowtharoundtheworld.

dyson’sworldleadingroboticsanＤＥＬ ectronicsresearchprogrammesandincreasingresearchintonoisecancellingacoustictechnologiesaresettingituptoenternewcategorieswithgenuinelybettertechnologywhichdisruptsindustries.

byengineeringnewandbettertechnology,dysonisgrowingrapidly.theusisitsbiggestmarket,followedbyjapanwhereitisnowthemarketleaderinfloorcare(quiteanachievementforanon-japanesecompany).asia,andespeciallychina,aremajorenginesofcurrentandfuturegrowth.

allthischangeandgrowthisunderpinnedbycontinuity.jamesdysonremainschairmanandchiefengineerandhissonjakehasrecentlyjoinedtocontinueadvancingthecorelightingtechnologyhehasdevelopedoverthepasttenyears.thefocusonsolvingengineeringproblemsisthesameasitwaswhenthecompanystartedtwentytwoyearsago,buttheambitionsaregreaterthanever.